DHANTHAK SOAPS PVT. LTD.IN BOMBAY SINCE 1948
Dhanthak’s BB Soap Shop cartons

From the archive

Ninety years,
in pictures.

Television spots, the factory at Wagholi, the wrappers our customers know, and the material we made for distributors.

On television

Three BB Soap spots.

From our YouTube channel. The player loads only when you press play.

Still from the BB Soap, 30-second spot Play the BB Soap, 30-second spot (0:33) on YouTube
BB Soap, 30-second spot · 0:33
Still from the BB Soap, 20-second spot Play the BB Soap, 20-second spot (0:21) on YouTube
BB Soap, 20-second spot · 0:21
Still from the BB Soap, 10-second spot Play the BB Soap, 10-second spot (0:12) on YouTube
BB Soap, 10-second spot · 0:12

1 of 4

Inside the factory.

Photographed at Wagholi, Pune, for the 2017 brochure. The process has not changed: make, frame, cure, cut, stamp, wrap.

The plodder: Soap is pressed and extruded, then set in frames on the factory floor.
The plodder. Soap is pressed and extruded, then set in frames on the factory floor.
Drying: Blocks of soap cure for weeks before they are cut. This is what makes the cake firm.
Drying. Blocks of soap cure for weeks before they are cut. This is what makes the cake firm.
Cutting: Cured blocks are cut into cakes before stamping.
Cutting. Cured blocks are cut into cakes before stamping.
Packing: Each cake is stamped and wrapped in the four-colour wrapper on an automatic line.
Packing. Each cake is stamped and wrapped in the four-colour wrapper on an automatic line.
The godown: Cartons ready for dispatch.
The godown. Cartons ready for dispatch.
The Wagholi factory: The factory buildings on Pune Nagar Road, photographed for the 2017 brochure.
The Wagholi factory. The factory buildings on Pune Nagar Road, photographed for the 2017 brochure.

2 of 4

The soap and its wrapper.

The cake and the wrappers our customers know, photographed over the years.

The range in 2017: Pack of four (600 g), the 150 g cake, the 950 g bar and the Arabic pack for the UAE. The bar is no longer made.
The range in 2017. Pack of four (600 g), the 150 g cake, the 950 g bar and the Arabic pack for the UAE. The bar is no longer made.
Pack of four, 2016 wrapper: The flow-wrapped pack with the Hindi line कपड़े चमके सालों साल, 'clothes shine for years'.
Pack of four, 2016 wrapper. The flow-wrapped pack with the Hindi line कपड़े चमके सालों साल, 'clothes shine for years'.
Pack of four, back: Manufacturer's address, barcode and the printed MRP of the time.
Pack of four, back. Manufacturer's address, barcode and the printed MRP of the time.
The cake, BB face: Every cake is stamped BB SOAP inside a border.
The cake, BB face. Every cake is stamped BB SOAP inside a border.
The cake, DHANTHAK'S face: The reverse carries the family name.
The cake, DHANTHAK'S face. The reverse carries the family name.

3 of 4

The 2017 product shoot.

Studio photographs from the first bbsoap.net, 2017.

Carton and packs: From the 2017 product shoot.
Carton and packs. From the 2017 product shoot.
Pack of four: From the 2017 product shoot.
Pack of four. From the 2017 product shoot.
Pack of four, top: From the 2017 product shoot.
Pack of four, top. From the 2017 product shoot.
The carton: From the 2017 product shoot.
The carton. From the 2017 product shoot.
Pack and cake: From the 2017 product shoot.
Pack and cake. From the 2017 product shoot.
The single cake: From the 2017 product shoot.
The single cake. From the 2017 product shoot.

4 of 4

Brochures and trade promotion.

Material made for distributors in India and abroad.

Brochure cover, 2017: Our distributor brochure opened with this line.
Brochure cover, 2017. Our distributor brochure opened with this line.
Trade banner: Recruiting distributors, 2017.
Trade banner. Recruiting distributors, 2017.
Trade banner: Point-of-sale material offered with every shipment.
Trade banner. Point-of-sale material offered with every shipment.
Dhanthak Plaza: The group's building in Andheri East, home of the head office.
Dhanthak Plaza. The group's building in Andheri East, home of the head office.

On the radio and in print

“Dhanthak ka double B sabun layiye...”

The jingle and the press advertisement →