One carton10.8 kg net
BB Soap carton — 18 packs of 4 cakes
18 × 600 g packs of 4 (72 cakes)
The everyday retail unit, by the carton. Eighteen packs of four 150 g cakes, individually wrapped.
₹2,340 / carton, delivered
Oil-based laundry soap
A familiar yellow.
A proper soap.
Palm, palm-kernel and coconut fatty acids. A lemon scent. A cake cured for weeks before cutting, stamping and wrapping.
Made in Wagholi, Pune. Sold online by the carton, delivery anywhere in India included.
Dhanthak’s · Bombay’s Best
The double B.
In Bombay since
1948
01
A true soap
Palm, palm kernel and coconut oils saponified with caustic soda, with no petrochemical surfactant.
02
56.6 per cent fatty matter
Measured on an accredited laboratory test; we guarantee a minimum of 50 per cent in every cake.
03
Cured for weeks
Dried before it is cut, stamped and wrapped, so the cake stays firm and lasts.
04
Made in Pune
Sold across Maharashtra and Gujarat, exported to Asia, the Middle East and Africa.
A family story
Karachi roots.
A Bombay name.
Thakurdas Ranglani began making soap in Karachi in the 1930s with his elder brother Dhanrajmal; their two names make “Dhanthak”. After Partition the family rebuilt in Kurla, Bombay, in 1948 and renamed the laundry cake BB Soap, Bombay’s Best. His son Chetan joined in 1964 and still runs the company with his son Umesh, from Andheri East.
Know your soap
56.6 %
Total fatty matter in the accredited test report.
50 per cent minimum guaranteed. TFM is a composition measure, not a stain-removal score.
See the product details →What goes in matters.
So does your water.
A soap is the salt of a natural fatty acid. It washes, then breaks down; the calcium soap it leaves in hard water settles out instead of staying in the water. BB Soap has no petrochemical surfactant and no filler, and its builder is silicate of soda. It also has limits, which we set out plainly.
The carton shop
Two cartons. One familiar soap.
One carton9.0 kg net
BB Soap carton — 60 single cakes
60 × 150 g cakes
Sixty individually wrapped 150 g cakes. The distribution unit since the beginning.
₹2,100 / carton, delivered
Overseas distributors
BB, beyond Bombay.
Exporting since 1994. One delivered price per carton, freight included, from 500 cartons.
In their words
Customers, over the years.
Our whole community uses BB Soap on our muni’s advice. Is there a dealer in Ahmedabad?
Followers of a Jain muni, Gujarat
I have used BB Soap for close to forty years and the quality has never slipped. Please think about a detergent for fully automatic machines.
A customer of about forty years
Thirty years with this soap. Can I buy a carton of sixty cakes at the wholesale rate?
A customer of thirty years
On television
Clothes that shine
for years.
Three generations, one wash. Our television spot, from the family's own channel.
All three spots →
Play the BB Soap, 30-second spot (0:33) on YouTube
Twenty years on the radio
“Dhanthak ka double B sabun layiye...”